You also do not love groupon?
We are talking about the new functionality recently launched by groupon — the online scheduler. Service is a calendar of the work schedule with vozmonosti appointment to the services of the company.
Disputes about what was done wrong and what is right already go, but my goal is not to to participate in them. Also do not think that in this article I want to throw mud at the services of groupon and under the guise of to sell your. Just wanted to reiterate — what goals we have people leading your own business? And what we really need?
The main goal, of course, to make the world a better offering our unique service! And it needs to attract customers and to help them understand what benefits they will derive for themselves while using our services. Our foreign language courses will open before them new possibilities, our beauty salon will enhance their self-esteem and so on...
Speaking the language of marketing, it is possible to allocate two basic steps: attracting new customers and retaining loyal. Using shocking discount on the first stage — proven method. Customer come for the goods at a discount in the store, where an experienced seller pays his attention to other interesting products, gives discount on your second purchase, gets the buyer's card... And it works!
Service groupon — Bulletin Board for the primary shocking discounts. A lot of customers groupon — the company provides certain services. For their convenience and to avoid collisions groupon has implemented software that allows customers to register for a certain time.
But will You continue to use this method\service and for the second phase is to work with regular customers? Of course, no company will operate at a loss, selling services at special price! Plus, using discounts as an advertisement, we risk to attract fans of a freebie is the customers who really want to continue to use the service.
What is the software you need to use to achieve the marketing objectives on the second stage? An example of service Simplybook.me, created by our company, I will make a brief review of the principles by which you can critically evaluate any available on the market online reservation service.
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1. The possibility of creating a client base and work with it.
Why it is important: people tend to be interested in something new and also to forget without reminders. Therefore, the customer base is very important: using the promotional email and SMS newsletters informing about new and upcoming events, we encourage the client again and again to use our service.
How sold: by Registering, the customer leaves his email or phone. There is a functionality for mass distribution and rapid communication with customers in social networks.
the
2. A flexible system of promotion, and full control over it.
Why it's important:
— changing promotional items and discounts to create excitement and attract customers with different types of services
— limiting the term of the discounts, we encourage customers to come back to our company in the near future
— creating promotional offers limited edition, you can consolidate relations with regular customers.
How implemented: the company administrator has full control over creating and editing system of discounts.
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3. Availability of mechanisms to attract customers in the long term
Why it is important: who Came on the recommendation of friends people are likely to become long-term customers, while the costs of their involvement is minimal.
As implemented: by using the coupons in a discount system also has a built-in opportunity recommendations in social networks.
In conclusion, I will say that modern services should be convenient, efficiently carry out its purpose, and reliable assistant on the way to success for its owner.
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