As we did a free Noodle for iOS and how we plan to earn
Since the beginning of this year we with friends make known multiplayer word game for iOS – Balda Online. For those who have not played the Noodle: the game is played on a field of 5x5. There is a start word of 5 letters. Players in turn add one letter, until the end of the cell. The course is given 2 minutes. The longer the words the more points. In the game important qualities such as erudition, quickness of mind, memory, composure and calculation.
We have set ourselves the task to make the world's best Noodle and strive to achieve this goal, constantly introducing new and new features. The interest in the game is big enough: Baldev is playing Online 12 thousand people every day (up to 1000 players simultaneously at peak time), daily spending more than 25 thousand games. We are confident that we will be able to increase these figures significantly.
By the way, information about the current number of players is displayed right on the main page. Download game to see how many people are playing right now.
Video
features of our Noodle
• Definitions
The game has built-in definitions of words used. It really helps to learn and memorize new words and improve your game.
Baldev can be played in English, thus you can show how the definitions of words in either English or their translation into Russian.
• Prize cell
For add variety and increase interest in the game there is a prize cage, which adds 1 or 2 points to the word.
• Game online and with the computer
You can play online against real opponents, and with the computer on 4 difficulty levels: Novice, Junior, Expert and Sensei. To beat Sensei under the force of only a few players.
• Rating
The player has a rating and a place among the other players, which is influenced by the online game. An interesting feature is that your ranking can improve by playing offline with computer. The result is transmitted to the server of the game to calculate the rating as soon as there is an Internet connection.
• Division League
Despite the fact that Game Center should in theory connect between a more or less equal players (based on their own rating), he does not do very well. Therefore, the game using Game Center groups, introduced the division into leagues: Vysshaya Liga — players to place from 1 to 5000 and "top League" — all the rest. In each of the leagues the players play among themselves. Players can move between leagues when changing their places. The division of the League helps to hold matches between more or less equal strength opponents.
• Design
From the beginning, given that the game is made for iOS, we have paid special attention to design. Balde has 4 very nice built-in skins: grass, sand, and ice.
• Other
Balde is the built-in tasks, chat, and statistics. Russian dictionary contains about 20 thousand carefully selected nouns to the definitions. English dictionary – 44 thousand nouns, verbs, adjectives and adverbs with definitions and translations.
soon
• auto tuning
Adjustment computer power under the results of the game with the user: the computer will evaluate the results of 12 and the last 4 games at this difficulty level and a little to strengthen or weaken the game.
• Adding words
The opportunity, without leaving the app, send a request to add or delete words from the dictionary game.
in Parallax
Very beautiful parallax effect on the home screen (for iOS 7) – for each of the 4 types of Wallpaper.
• Bomb
The cage with the bomb: the explosion destroyed the letters in adjacent squares.
• iPad
Adaptation for the iPad.
• Multimolecular
Of science fiction, but still: the game three and four.
• Go West
Presentation of the game in the West. Blockhead (Blockhead Online) is now available in the App Store'Oh around the world, but yet popular only in Russia and CIS.
• Monetization
Paid features (below).
some statistics
The game is using Apple Game Center for multiplayer (making it impossible to cross-platform at this stage), plus a private server for storing a user profile, ranking, location and statistics. The most complicated operations on server rendered in cron, which allows us to serve a large number of players without delay. Currently there is a version only for iPhone.
Interesting distribution of players by time of day. The minimum point is the 2-3 hours of the night.
the Number of players. X-axis is seconds since the beginning of time measurements.
The maximum number of people playing Baldev from 22 until 23 PM. Then after 0 hours there is a sharp decline. On average, one player plays per day in 2 full games (1 more turn), i.e. holds in the game for about 30 minutes.
Promotion
The game does not immediately come to such a good performance. This contributed to the 2 paid survey a total cost of 14 thousand rubles.
First review
8 October at 19:00 went out a paid review site appleinsder.ru value of 10 thousand rubles. In the day game set 1400 per person (+1100). Within 1 one week the game was released on 3600 units daily.
overview
14 October was the second paid survey Vkontakte, worth 4 thousand.
Obviously the first review was for the game "kick up the backside". Further growth has been driven by increasingly high place in the charts of the App Store. Not the last role was played by the waste gameplay and game design, as evidenced by the high user ratings (4.5 stars).
As a result, almost 2 weeks after the beginning of promotion of the game took 28place all free apps in the Russian App Store, 10place in the games, 2-e in the puzzles and 1-e word! Now the Noodle is slightly retreated from maximum positions.
Monetization
Frankly, the purpose of the Bulldozer was not and is not the desire to earn money. For us bringing the game to perfection – a kind of hobby in which we put our heart and soul and that is a lot of fun, especially when you see the results of your work are people like me. However, to endlessly spend their own money, including is probably wrong, so you have to think about monetization.
Having spent so much time on design, "licking" each pixel, we are categorically opposed to integrated advertising. In our opinion, the banners significantly detracts from the appearance, blurring their own style of application.
We want that a large number of players that enjoy our game, would be able to continue to enjoy the game without any limitations. So the closest thing for us was the model of a free to play.
In the near future we plan to offer players the following in-app purchase:
• Hint
Tip will be a delivered on the letter and the definition of the word:
• Optional. time
Additional 2 minutes of thinking when playing with the computer.
• Game
Players from the "First League" to play against strong players from "major League".
• rating
Zero rating and statistics rating as a gift to another player.
• Watch games
The ability to watch other people's games in real time (!).
• Other
Advanced statistics etc.
Opinion
Taking this opportunity, I would like to refer to Habra-community:
• How do you find the game? What are the advantages and disadvantages? What could be improved?
• What paid features could offer the players, while not limiting the core gameplay?
• Do traditional Russian Blockhead prospects for English players where more used to playing in a Scramble (Scrabble)?
The link to the game Blockhead Online on iTunes: link
Комментарии
Отправить комментарий