Blekko blocked 1.1 million sites

while Google changes the search algorithms to reduce the weight of the junk sites that other search engines go to more drastic measures. Yesterday system Blekko banned from 1.1 million domains, where "too little content and too much advertising."

The exclusion of sites from Blekko issue began last month with twenty sites, including eHow and Answerbag (owned by kopirajtera Empire Demand Media) most frequently reported by users. As you know, search results in Blekko is filtered based on user feedback.

"Google actually haven't excluded anyone, but just reshuffled the deck. Instead of having to downgrade these sites to one fifth, or seventh position, we just threw them out" — with his characteristic bluntness said known hacker and developer of search engine Richard Skrenta.

The main reason to remove sites was that they belong to the Moneymaker that is not working to create content, and simply earn on the Internet is: "If you make a machine for printing money, people will find it. says Skrenta interview with NY Times. They just write a few words on the page, exchange links and register in search engines. Then there is the traffic and start to come checks."

Of course, most normal sites also earn Internet advertising, so to calculate Moneymaker samooborony the AdSpam algorithm takes into account various factors: zero or minimal amount of content, many blocks of ads on a page, the presence of the site restricted subject focus. As stated in official blog, the algorithm is specially designed with a view to exclude the sites Moneymaker until they are indexing. This is a good way to simultaneously reduce the burden on poor search infrastructure startups (Blekko works 800 servers) and also significantly improve search quality.

Under "spamovye settings" Blekko formally are many good sites, such as sites of Newspapers of wide range, but the AdSpam algorithm under human supervision coped with the task almost flawlessly. Skrenta says that he personally viewed a few of the thousands of banned sites, and found only two false positives.

Launched in October 2010 search engine Blekko now handles about 1 million search requests per day from the monthly audience of 500,000 users.
Article based on information from habrahabr.ru

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