Ashmanov: Google will cease to grow in Runet
Share of Google in Runet has reached its ceiling, and grow it will be able only thanks to major investments in marketing. This opinion was expressed by Igor Ashmanov, head of the company "Ashmanov and partners", at a press Breakfast last Thursday. He believes that Google has already attracted the entire audience, which could. Namely, people who are close to his "high-tech" image, and principled "Westerners". In this case, "things the company does, the masses are not as catchy," adds Ashmanov.
Igor forecast for 2009 for Yandex, on the contrary, optimistic. He predicts a slow, but growth is at the expense of the share of Rambler, which will give it at a catastrophic rate. The company finally overcome the "crisis of growth" (one and a half years to mid-2007), settled the state and dramatically improved the quality of the services.
The audience of Yandex, Almanova is just "ordinary people, office plankton". For them plays a huge role one is only a habit of the domestic services of the company.
Remembering that the search from Google Rambler won "pure marketing" (promoting their search as more high-tech with the same real quality work), Ashmanov concludes that quality is only a necessary condition for the success of the search, while the marketing is sufficient.
It should be noted that, according to Analytics "Ashmanov and partners" for the last time, you can observe the very active growth of the search engine Gogo.ru. He consistently improves their performance on all analyzers "API": grow a quality index to navigation, thematic and information retrieval, and the amount of pornography and spam is decreasing. Ashmanov explains that over Gogo.ru is the former developer of the engine Aport.ru Mikhail Kostin, past services which he does not get tired to praise.
But, despite the fact that Gogo.ru — the brainchild of Mail.ru on its portal the title next year and will be from the search Yandex, said Igor.
Article based on information from habrahabr.ru
Igor forecast for 2009 for Yandex, on the contrary, optimistic. He predicts a slow, but growth is at the expense of the share of Rambler, which will give it at a catastrophic rate. The company finally overcome the "crisis of growth" (one and a half years to mid-2007), settled the state and dramatically improved the quality of the services.
The audience of Yandex, Almanova is just "ordinary people, office plankton". For them plays a huge role one is only a habit of the domestic services of the company.
Remembering that the search from Google Rambler won "pure marketing" (promoting their search as more high-tech with the same real quality work), Ashmanov concludes that quality is only a necessary condition for the success of the search, while the marketing is sufficient.
It should be noted that, according to Analytics "Ashmanov and partners" for the last time, you can observe the very active growth of the search engine Gogo.ru. He consistently improves their performance on all analyzers "API": grow a quality index to navigation, thematic and information retrieval, and the amount of pornography and spam is decreasing. Ashmanov explains that over Gogo.ru is the former developer of the engine Aport.ru Mikhail Kostin, past services which he does not get tired to praise.
But, despite the fact that Gogo.ru — the brainchild of Mail.ru on its portal the title next year and will be from the search Yandex, said Igor.
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